Narrative Audit

A service by Fly you Fools


Find out where your project's
story is bleeding value.

The Problem


A bottleneck.You can feel it on the partnership calls.
The explain-time keeps growing.
The site says one thing.
The investor deck says another.
Inferior competitors with vaporware
are harvesting mindshare in places you aren't.
But you've shipped real technology;
Founder credibility, working product,
a thesis you can defend in any room.
But the story hasn't caught up.

Technical superiority means nothing if your story sucks.

Begin your narrative audit below


How it Works


  • Diagnostic. Ten questions, three minutes. You get a snapshot of where the story is bleeding.

  • Qualifying call. Twenty minutes. We agree what the audit should cover, and whether what comes after makes sense for you.

  • Audit delivered. Named specifics, honest recommendations. No hedging.

  • Decide. If the gap is worth closing together, we scope: one-off fix, defined project, or ongoing retainer.

Testimonials


“Fly's ability to deliver compelling narratives from abstract or complex briefs, fosters deeper connections with our audiences across all channels.”

— CEO: BTCFi Protocol


“Incredible talent for crafting compelling narratives to bring projects to market."

"Fly’s strategic approach to storytelling unlocked narratives that expanded our vision and made our products more engaging and accessible."

— Co-founders: AI Agent Platform


“Fly is one of the most imaginative and effective writers I’ve worked with in Web3. [...] One of his pieces quickly became our most-read article in recent memory.”

— Former Director of Content: BSC News, Co-founder: Web3 Media PR Agency


WTF is Fly you Fools?

A ghostwriting agency specialising in strategic storytelling for tech products, web 3 protocols and leaders.

  • Published Author & Ghostwriter in Major Web3 Outlets

  • Hackathon Winner: 'Most Creative Format' Prize @ Funding the Commons RealFi hack, 2025

  • Hackathon Winner: Marketing Bounty - Polkadot / WebZero 72hr hack @ Web3 Summit, 2025

  • Fool in Residence at CLEA: Cybernetic Research Lab.

  • Maybe the best Web3 writer you’ve never heard of.